This is what a professional major label Marketing Itinerary looks like for an Urban act who is doing a two week tour of the U.S. As you can see they have the act doing a lot more than just performing at clubs. They keep the act busy while on the road visiting radio stations, doing press interviews, and in-store visits. Hey, who ever said it was going to be easy?

 DJ PROTOTYPE

 Tour- Marketing Itinerary

02/13/03    CHICAGO, IL       DOUBLE DOOR

02/14/03    MINNEAPOLIS, MN   Promotion only

02/15/03    ATLANTA, GA       ‘Stand Alone’Video Shoot

02/16/03    BOULDER, CO       FOX THEATER

02/17/03    SALT LAKE CITY, UT      CLUB AXIS

02/18/03    BOISE, ID   THE BIG EASY

02/19/03    PORTLAND, OR      Fez's Ballroom (change in venue)

02/20/03    SEATTLE-TACOMA, WA      CHOP SUEY

02/22/03    MEMPHIS           Showtime taping (Jay-Z)

02/23/03    NEW YORK, NY      Grammy's

02/24/03    LOS ANGELES, CA   HOUSE OF BLUES

02/25/03    PHOENIX, AZ       CAJUN HOUSE

02/26/03    ALBUQUERQUE, NM   SUNSHINE THEATRE

02/27/03    AUSTIN, TX   MERCURY

02/28/03    HOUSTON, TX       THE ENGINE ROOM

03/01/03    DALLAS, TX   PROMOTION

03/02/03    ATLANTA, GA       COTTON CLUB ( DJ Ferris will open)

Thurs. Feb. 13    Chicago, IL             Double Door

LPM's: Carl M. cell: 888-888-8888

               Mary S., cell: 888-888-8888

7:30am: Bill W, 888-888-8888 will meet at hotel lobby to take to

radio

8:00am: Morning radio interview with B96 with Eddie and JoBo / 630 N.

McClurg Ct., Studio line

8:30am: Liners and then breakfast with Eric Bradley from B96

9:30am: Visit to WKSC for ID's and drops for morning show / 875 N. Michigan

Ave.

11:00am: Visit to Jeff McClusky's & Assoc.(independent radio promoters) / 1644 N. Honore             contact: Dan L. 888-888-8888

11:30am: Mike R, 888-888-8888 will meet at McClusky's

12:00pm: Retail walk thru at K's Music / 7040 S. Stony Island

                       contact: Ken W, 

12:45pm: Retail walk-thru at AttractWear /

                       contact:  Manuel  H, 888-888-8888

1:30pm: Retail walk thru at  Coop's Records /  1613 W. 87th St.

                     contact: Stan M, 888-888-8888

btwn 3/4:00pm: Soundcheck (act’s DJ can do this w/o him if needed)

7:00pm: Mixers dinner at ESPN Zone / 43 E. Ohio St., Chicago, IL

                    contact #: 888-888-8888

7:30pm: Phoner into the Chocolate Jocks from  WPWX  ph: 773. 375-0339

                      contact: Chris L, 888-888-8888

8:00pm: Doors

8:30pm: Video interview with VIP - interview will take place backstage (10

min.) / Al Thrash will be the shows contact

                    contact: Arthur P, 888-888-8888

10/10:30pm: Performance time

after performance: Depart for Minneapolis

Hotel:  Allegro Hotel (day rooms)

                 171 W Randolph St.

                 Chicago, IL / 888-888-8888

Promotions in Minneapolis were canceled, will do phoners into KDWB and KTTB

on a later date

Fri. Feb. 14            Minneapolis, MN         Promotion (show has been

canceled)

LPM's: Nina N, cell: 888-888-8888

11:30am: Nina N, 888-888-8888 will meet at hotel to take to radio

12:00pm: On-air interview with KDWB

2:30-3:30: Meeting at Musicland / 10400 Yellow Circle Dr., Minnetonka, MN

                       contact: Cyndy G, 888-888-8888

4:00pm: On-air interview with KTTB

6:44pm: Depart Minneapolis / Northwest Airlines flight #1272 (paid for by

Arista)

5:00pm: Doors

6:00pm: Lyricist Lounge showtime

7/7:30pm: Performance time

after performance: Club walk-thru with Angali the Queen Bee (KTTB)

Hotel: Fairfield Inn Airport (for driver)

                1330 Northland Dr.

                Mendota Heights, MN / ph: 888-888-8888

Sat. Feb. 15            Atlanta, GA             “Stand Alone” Video Shoot-all day.

Sun. Feb. 16            Boulder, CO             Fox Theater

LPM's: Fred M, cell: 888-888-8888

7:00am: Depart Atlanta / United Airlines flight #759

8:14am: Arrive in Denver

8:14am: Take airport shuttle bus to hotel by airport

                    La Quinta Inn

                    6801 Tower Rd.

                   Denver, CO / ph: 888-888-8888

11:15am: Sammi B, 888-888-8888 will meet at airport  to radio /

(note: radio has been moved to 1:00pm)

1-2:00pm: On-air  radio interview with KQKS / 1095 S. Monaco Pkwy., Denver

2:30pm: Depart for Boulder

5:45pm: Meet-n-greet and drops with KFMD (station is closed so it will take

place in Boulder on the tour bus or hotel)

6:00-7:00pm: Meet-n-greet with various mixers at Players Club (20 people)

8:00pm: Doors

9:00pm: Lyricist Lounge showtime

after performance: overnight drive to Salt Lake City, UT

KQKS Presents....

Mon. Feb. 17            Salt Lake City, UT            Promotion

LPM's: Bradley Y, cell: 888-888-8888

2:15pm: Fisher Z, 888-888-8888 will meet at hotel to take to radio

3:00-4:00pm: On-air radio interview with KZHT  / 2801 S. Decker Lake Dr.

Salt Lake City, UT

                   station contact #: 888-888-8888

4:30-5:30pm: On-air interview with KUUU / 2835 East 3300 South, Salt Lake

City, UT

                   station contact #: 888-888-8888

6:00pm: Depart for Idaho (overnight in Idaho)

Tues. Feb. 18           Boise, ID               The Big Easy

LPM's: Jim M, cell: 888-888-8888            Marc B , cell: 888-888-8888

12-3:00pm: Photo Shoot for “Yellow Rat Bastard” / will be held at the hotel

3:30pm: Howie K, 888-888-8888 will meet in hotel lobby to take to radio

4:00pm: Radio visit and interview with KZMG (Top 40)

7:00pm: Doors

8:00pm: Show begins

before performance: Meet-n-greet with grand prize winners from KZMG (2

people)

9:30pm: Prototype performance time

Press:  Idaho Statesman - running advance photo preview

Wed. Feb. 19            Portland, OR                  Fez's Ballroom

LPM's: Walt O, cell: 888-888-8888

Time TBD: On-air interview with KXJM

1:00pm: Lunch with mixers and winners from KXJM (20 people)

Time TBD: Radio interview and drops for KKRZ & meet-n-greet with staff (10

people)

1-3:00pm: Visit to colleges and lifestyle accounts for various activities

                         Retail walk thru- tied in with Adidas

8:30pm: Doors

9:30pm: Show begins

10:30pm: Prototype performance time

after party: tied in Adidas and Lyricist Lounge Tour

overnight in Portland

Thurs. Feb. 20    Seattle, WA             Chop Suey

LPM's: Steve Z, cell: 888-888-8888

Time TBD: Radio interview and drops with KUBE

Time TBD: Mixers and winners lunch (20 people)

1-3:00pm: Visits to colleges and indie retail stores

                         Retail walk thru tied in with Adidas

8:00pm: Doors

9:00pm: Show begins

10:30pm: Prototype performance time

before performance: Meet-n-greet with grand prize winners from KUBE (2

people)

Fri. Feb. 21            Travel to Memphis

9:50am: Depart Seattle / Northwest Airlines flight #960 (reserved not yet

ticketed - - this is just in case, paid for by Def Jam)

3:51pm: Arrive in Memphis

Sat. Feb. 22            Memphis

LPM's: Carl M, cell: 888-888-8888

               Vivian B, cell: 888-888-8888

Time TBD: Showtime taping for Jay-Z performance

Sun. Feb. 23            New York, NY                  Grammy's

LPM's: Vivian B, cell:  888-888-8888

               Ashley E, cell:  888-888-8888

8:50am: Depart Memphis / Northwest Airlines flight #800 (reserved not yet

ticketed)

12:19pm: Arrive in Newark

all day and evening: blocked for the Grammy's

Time TBD: Big Dog radio with Hot 97

Mon. Feb. 24            Los Angeles, CA         House Of Blues

LPM's: Jill W, cell:  888-888-8888

               Willie R, cell: 888-888-8888

9:00am: Depart Newark / Continental Airlines flight #1402 (reserved not

yet ticketed)

12:24pm: Arrive in LA

1-2:30pm: Retail walk thru

2:30-3:30pm: Trade visits

Time TBD: Radio interview with KKBT

Time TBD: Radio interview with KPWR

6:30pm: Two limos p/u at KCAQ

7:00pm: Dinner at the House of Blues with KCAQ

Tues. Feb. 25           Phoenix, AZ             Cajun House

LPM's:  Gail H, cell: 303. 748-8587

3:30pm: Radio interview with KZZP

4:30pm: Radio interview with KKFR

Wed. Feb. 26            Albuquerque, NM         Sunshine Theater

LPM's: Jim T, cell:  888-888-8888

3-3:40pm: Radio interview with KYLZ

4:15pm: Radio interview with KKSS

Thurs. Feb. 27    Austin, TX              Mercury

LPM's:  Walt Y, cell:  888-888-8888

               Nancy T, cell:  888-888-8888

Time TBD: Retail walk thru at Music Mania / 3815 N. Hwy 35 Austin, TX

                           contact: Bill B,  888-888-8888

5:00pm: Radio interview with KQBT (after will conduct 2nd interview that

will be taped and aired over the weekend) after performance: meet-n-greet with station winners

Fri. Feb. 28            Houston, TX             The Engine Room

LPM's: Les M, cell:  888-888-8888

               Miles D, cell:  888-888-8888

Time TBD: Radio interview with KBXX

Time TBD: Visit to local High School for "Safe Sex" visit

Time TBD: Mixer lunch w/ KBXX DJ's

1-3:00pm: Retail walk thru at Turntable II / 12333 Fondren Houston, TX

                        contact: Jimi H

Time TBD: Radio interview with KPTY

after performace: Club night at club TBA

Sat. Mar. 1       Dallas, TX              Promotion

LPM's: Brian F, cell:  888-888-8888

               Terry F, cell:  888-888-8888

Sun. Mar. 2       Atlanta, GA             Cotton Club

LPM's: Chris F, cell:  888-888-8888

3:00pm: Radio interview with WHTA

3:45pm: Radio interview with WVEE

after performance: Meet-n-greet with various people for radio and retail